Why is GoWesty moving to a print-on-demand model?Updated a year ago
There were several factors that we kept in mind when we decided to move to a print-on-demand model for our Westy Life products.
- Sustainability: We only produce items we get an order for, avoiding textile waste from overproduction. Our printing partner’s high-quality printing tech creates almost no wastewaters and uses less energy than standard industry printers.
- More Variety: We've been in business for many years now and have gathered a large collection of graphics and designs. We would need a whole different warehouse to house all of the sizes, colors, and products for each of our designs if we pre-printed them. This has historically kept us limited to one or two colors for a design. Going Print-On-Demand makes it so we can open up our full range of graphics on whatever product you want without needing to house these items.
- Space: Shirts and other Westy Life items have taken up a large section of our existing warehouse space. Moving to Print-On-Demand allows us to better allocate this space for automotive parts without sacrificing the lifestyle brand of GoWesty.
- Risk Taking: For years, people have submitted their designs to us to print on shirts. Our old model of printing up the designs in advance put a lot of risk on us. We had to REALLY love the design to allocate the space and the funds for a specific design on even 1 color of shirt. Print-On-Demand means that we can work with more artists with no risk to us or the artist.